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Agility in Marketing (ICP-MKG)

Agility in Marketing (ICP-MKG)

  • Overview
  • Agenda
  • Benefits
  • Certification
  • Who Can Attend
  • FAQ's
  • Registration
The ICP-MKG is a certification provided by the globally renowned ICAgile. This certification is part of a specialized journey within the Business Agility track and is aimed at people who are primarily focused within the marketing function. This training prepares the individuals from marketing background in a totally different way to work that focuses on customer-centric campaigns that can be delivered in just a few weeks. It also incorporates actual customer feedback, to make informed business decisions, and allows marketers to thrive in a culture of innovation. The participants for this training can be from an organization which is actively adopting agile thinking and practices irrespective of industry. After completion of the training marketers will be able to articulate and implement agile ways of thinking and working, allowing them to deliver more responsive, customer-centric business outcome.  "This accredited class is offered by ICAgile Member Organization Agile Visa".

The workshop will cover the following aspects:

Why Agile Marketing
  • Critical Paradigm Shifts For Marketing
  • Customer Analysis And Segmentation For Business Agility
Implementing Agile Marketing
  • Adaptive Planning In The Marketing Context Behaviours
  • Teams And Teamwork In The New Paradigm
  • Succeeding With Agile Marketing
  • Experimenting, Learning And Pivoting
  • Making It Real: Agile Marketing In Practice
    You will learn to
  • The principles of Agile Marketing
  • Learn how to use other methodologies like Scrum and Kanban to improve the marketing process
  • Deliver more responsive, customer-centric marketing campaigns
  • Make data-driven decisions by getting customer feedback early and often
  • Use an agile mind-set to create a culture of innovation through small experiments and quick learning
  • Achieve outcomes through marketing backlogs and user stories
  • Deliver marketing value by establishing cross-functional teams
There is no exam. Upon completion of the two-day training you will be awarded the ICAgile Certified Professional Agility in Marketing (ICP-MKG)
    This training is suitable for the following roles:
  • Marketing Managers, Directors, VPs or CMOs
  • Marketing Specialists or Coordinators
  • Marketing Analysts or Database Managers
  • Account Specialists
  • Field/Event Marketing Professionals
  • Media Buyers and Supervisors
  • Digital Marketers
  • Web or Print Content Editors or Managers
  • SEO Specialists and Marketers
  • Graphic Designers, Art or Creative Designers or Directors
  • Copywriters
  • Public Relations Professionals
  • Communications Specialists and Managers
  • Anybody on a marketing team
  • Anyone outside of marketing who works closely with the marketing team

▶

Why should I opt for ICP-MKG certification, how will it help me in my career?

The ICP-MKG certification part of a specialized journey within the Business Agility track and is aimed at people who are primarily focused within the marketing function.

This training prepares the individuals from marketing background in a totally different way to work that focuses on customer-centric campaigns that can be delivered in just a few weeks. It also incorporates actual customer feedback, to make informed business decisions, and allows marketers to thrive in a culture of innovation.

▶

Who can attend ICP-MKG training?

This training is suitable for the following roles like : marketing professionals, marketing leaders, and Agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organizations adopt agile.

It is also for transformation leads, such as those exploring people and structural aspects of an Agile Marketing transformation.

▶

What are the pre-requisites for this workshop?

It is recommended that participants have a basic knowledge of marketing practices before taking the training.

▶

Is there something I should read before the workshop?

Yes, once you register with us for the workshop we will share some reading material over an email. You can go through that before coming for the workshop.

▶

What are the Learning outcomes of this workshop?

  • The principles of Agile Marketing
  • Learn how to use other methodologies like Scrum and Kanban to improve the marketing process
  • Deliver more responsive, customer-centric marketing campaigns
  • Make data-driven decisions by getting customer feedback early and often
  • Use an agile mind-set to create a culture of innovation through small experiments and quick learning
  • Achieve outcomes through marketing backlogs and user stories
  • Deliver marketing value by establishing cross-functional teams

▶

What is the exam format like?

There is no exam.

▶

Who issues the certificate?

Participants will be awarded ICP- Agility in Marketing (MKG) .The certifying body for this training is International consortium of Agile.

▶

What language is the training conducted?

All trainings conducted by Delight Learning are in English.

▶

Can I take a virtual/online course for ICP-MKG?

Currently ICP-MKG is a 2-day online virtual workshop.

▶

Who issues the certificate?

Participants will be awarded ICP- Agility in Marketing (MKG) .The certifying body for this training is International consortium of Agile.

▶

If I cancel my enrolment, will I get the refund?

Please refer the Cancellation and Refund Policy.

▶

How can I pay for this workshop?

Our website www.delightlearning.com has options to pay by Credit card, Debit card, Payment wallets, Direct transfer to account.

▶

Who will be the trainer?

Delight learning has a rich pool of experienced, certified and passionate trainers. The trainer's credentials will be shared once you register with us. We have certified trainers to impart our sessions.

▶

If I have more questions whom Should I contact?

If you have more questions feel free to contact us on www.delightlearning.com, write to us on info@delightlearning.com and you can also reach us on +91 8660081352 +91 9908496350

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Call  +91 99084 96350 or                                +91 86600 81352

Or write to info@delightlearning.com 

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